Loading animation for iFood's Ads portal, where brands create and launch their own campaigns. The brief called for something neutral across every category the portal serves, from grocery to pet to pharma.

The concept translates ad mechanics into a sight gag: a cat archer aims at an apple on a shopper's head. Hit, drop, megaphone, reset. Four seconds, infinite loop.

Shipped as Lottie (JSON). All vector, no raster assets. 234 KB, resolution-independent, runs natively on every platform. The portal stays fast while campaigns load.