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Motion – Brão Barbosa https://braobarbosa.com Illustration • Motion Thu, 08 Aug 2024 19:25:48 +0000 pt-BR hourly 1 https://wordpress.org/?v=6.9.4 https://braobarbosa.com/wp-content/uploads/2018/04/cropped-braobarbosa-favicon-32x32.png Motion – Brão Barbosa https://braobarbosa.com 32 32 Vidico x Spotify Megaphone – Campaign Animation https://braobarbosa.com/project/vidico-x-spotify-megaphone-campaign-animation/ Mon, 05 Aug 2024 00:10:43 +0000 https://braobarbosa.com/?post_type=portfolio&p=1048

The Megaphone team at Spotify tasked us to create a short, animated hype reel (~1min) that communicated Megaphone’s unique value prop and gave a brief overview of their platform.

Megaphone is a powerful podcasting platform that gives granular insight into your audience, podcast performance, revenue and growth with cutting-edge analytics.

The creative approach followed the style of our previous work for Spotify Anchor with a big focus on UI abstraction and animation.

Credits
Account Manager: Michael Pirone
Creative + Production: Nathan Robb
Illustrations: Alex T, Daniella
Animation: Brão Barbosa, Tigran
SFX: Denis B

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Spotify Premium Mini Campaign https://braobarbosa.com/project/spotify-premium-mini-campaign/ Sun, 04 Aug 2024 23:54:17 +0000 https://braobarbosa.com/?post_type=portfolio&p=1015

Spotify Premium Mini campaign for
Spotify Bangladesh and Spotify Pakistan

Illustrations: Brão Barbosa Animation: Lucas Malaquias
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Microsoft Brazil Social Media https://braobarbosa.com/project/microsoft-brazil-social-media/ Sun, 04 Aug 2024 23:38:37 +0000 https://braobarbosa.com/?post_type=portfolio&p=1006

For over three years, I had the privilege of working at the Social Command Center of Microsoft Brazil serving Latam, where creativity, humor, and information converged to create compelling content for social media platforms. In this dynamic environment, I honed my skills in content creation, community engagement, and brand storytelling, leaving a lasting impact on the digital presence of the company.

At the heart of our work was a commitment to delivering content that not only informed but also entertained and engaged our audience. Leveraging insights from data analytics and market research, we developed a deep understanding of our audience’s preferences, interests, and behaviors, allowing us to tailor our content to resonate with them effectively.
In addition to humor, we prioritized the delivery of timely and relevant information, ensuring that our content provided value to our audience. From product announcements to industry insights, we kept our followers informed about the latest developments in technology and innovation, positioning Microsoft as a thought leader in the digital space.
Collaboration was at the core of our success at the Social Command Center. Working closely with cross-functional teams including marketing, communications, and product development, we coordinated efforts to align our social media strategy with broader business objectives. Through open communication, creativity, and a shared passion for excellence, we fostered a culture of innovation and collaboration that fueled our success.
As a result of our efforts, Microsoft Brazil’s social media channels flourished, garnering increased engagement, follower growth, and brand affinity. Our content resonated with audiences of all ages, driving positive sentiment and enhancing the company’s reputation in the market.
In conclusion, my experience at Microsoft Brazil’s Social Command Center was transformative, providing me with invaluable skills, experiences, and relationships that have shaped my career in social media and digital marketing. As I continue my journey, I carry with me the lessons learned and the memories forged during my time at the forefront of digital innovation.
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Cockroaches Inside The Jukebox https://braobarbosa.com/project/cockroaches-inside-the-jukebox/ Sun, 04 Aug 2024 22:43:29 +0000 https://braobarbosa.com/?post_type=portfolio&p=948

Clip for Os Cleggs idealized, illustrated and animated by me.
Alternative rock band from Jundiaí, composed by Tetê, on bass, Michel Sinclair, on drums and Ricardo Alexandre.

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Defante for Kids https://braobarbosa.com/project/defante-for-kids/ Sun, 04 Aug 2024 22:28:16 +0000 https://braobarbosa.com/?post_type=portfolio&p=939
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Vidico x Token Metrics – App Video https://braobarbosa.com/project/vidico-x-token-metrics-app-video/ Sun, 04 Aug 2024 22:21:29 +0000 https://braobarbosa.com/?post_type=portfolio&p=929

This engaging Token Metrics Platform video was crafted by the talented team at Vidico, and I’m thrilled to have played a part in it as one of the animators. From concept to completion, it was a fantastic collaborative effort, and I’m proud to have contributed to bringing this project to life.

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Jonah https://braobarbosa.com/project/jonah/ Sun, 04 Aug 2024 22:05:18 +0000 https://braobarbosa.com/?post_type=portfolio&p=914

Created by Brão Barbosa | Illustrations and motion by Brão Barbosa | Music by Mini Vandals

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Character Animation Studies https://braobarbosa.com/project/character-animation-studies/ Sun, 04 Aug 2024 21:51:52 +0000 https://braobarbosa.com/?post_type=portfolio&p=905
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Interdimensional Jukebox – Internacional Vol. 3 https://braobarbosa.com/project/interdimensional-jukebox-internacional-vol-3/ Sun, 04 Aug 2024 21:32:15 +0000 https://braobarbosa.com/?post_type=portfolio&p=890

Interdimensional Jukebox is a personal project that I created based on Rick and Morty’s Interdimensional Cable TV, but related to music.

The joke here was to imagine if in some parallel universe great artists would exist in a mixed up version between each other, resulting in some mashup versions of their famous songs.

The creative process was:

  1. Select good artists who have interesting and recognisable visual elements;
  2. Think about what artists could mix these elements together;
  3. Try to find a famous song by each artist and mix them up;

This process resulted in 3 mashups:

  1. 1. The song;
  2. The look;
  3. The song name;

All songs are copyrighted by their respective owners:

Created by Brão Barbosa
Illustrations and motion by Brão Barbosa
Mashups by Brão Barbosa and Vanessa Foffano
Audio supervision by Caleb Meirelles and Bia Zago

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