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uncategorized – Brão Barbosa https://braobarbosa.com Illustration • Motion Thu, 08 Aug 2024 18:32:39 +0000 pt-BR hourly 1 https://wordpress.org/?v=6.9.4 https://braobarbosa.com/wp-content/uploads/2018/04/cropped-braobarbosa-favicon-32x32.png uncategorized – Brão Barbosa https://braobarbosa.com 32 32 Microsoft Brazil Social Media https://braobarbosa.com/project/microsoft-brazil-social-media/ Sun, 04 Aug 2024 23:38:37 +0000 https://braobarbosa.com/?post_type=portfolio&p=1006

For over three years, I had the privilege of working at the Social Command Center of Microsoft Brazil serving Latam, where creativity, humor, and information converged to create compelling content for social media platforms. In this dynamic environment, I honed my skills in content creation, community engagement, and brand storytelling, leaving a lasting impact on the digital presence of the company.

At the heart of our work was a commitment to delivering content that not only informed but also entertained and engaged our audience. Leveraging insights from data analytics and market research, we developed a deep understanding of our audience’s preferences, interests, and behaviors, allowing us to tailor our content to resonate with them effectively.
In addition to humor, we prioritized the delivery of timely and relevant information, ensuring that our content provided value to our audience. From product announcements to industry insights, we kept our followers informed about the latest developments in technology and innovation, positioning Microsoft as a thought leader in the digital space.
Collaboration was at the core of our success at the Social Command Center. Working closely with cross-functional teams including marketing, communications, and product development, we coordinated efforts to align our social media strategy with broader business objectives. Through open communication, creativity, and a shared passion for excellence, we fostered a culture of innovation and collaboration that fueled our success.
As a result of our efforts, Microsoft Brazil’s social media channels flourished, garnering increased engagement, follower growth, and brand affinity. Our content resonated with audiences of all ages, driving positive sentiment and enhancing the company’s reputation in the market.
In conclusion, my experience at Microsoft Brazil’s Social Command Center was transformative, providing me with invaluable skills, experiences, and relationships that have shaped my career in social media and digital marketing. As I continue my journey, I carry with me the lessons learned and the memories forged during my time at the forefront of digital innovation.
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Storyboards https://braobarbosa.com/project/storyboards/ Sun, 04 Aug 2024 22:24:00 +0000 https://braobarbosa.com/?post_type=portfolio&p=1112
Agency: RedDoor Agency | Client: Chama Gás
Agency: RedDoor Agency | Client: Heineken
Agency: RedDoor Agency | Client: SAP
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Hospital Albert Einstein – Einstein Conecta https://braobarbosa.com/project/hospital-albert-einstein-einstein-conecta/ Sun, 04 Aug 2024 21:00:00 +0000 https://braobarbosa.com/?post_type=portfolio&p=1119

During the midst of the global health crisis in 2020, I was part of the task force in Albert Einstein Hospital creating informative materials about COVID-19 and developing content to educate and promote awareness of security measures and guidelines.

Illustrations and motion by Brão Barbosa
Written by Laio Rocha and Atila Velo
Supervised by Bruna Ramon Fabregat

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